Say what is inside.
Plain-language labels, transparent sourcing, and accessible batch testing — because trust should never be a guessing game.
Our story
It started with one worried pup.
Then became a promise to make everyday wellness kinder, clearer, and much more joyful.
Rooster changed everything
When our co-founder Jen noticed her dachshund Rooster retreating from the noise of everyday life, she began looking beyond complicated routines and clinical-looking bottles.
Care should feel like care — not a chemistry lesson.
ZenPup grew from that idea: honest plant-powered formulas, made specifically for dogs, wrapped in a brand that celebrates the reason we do all of this in the first place.
2018Our first good day
12k+Dogs in the pack
100%Very dog obsessed
What guides us
Serious standards.
Joyful spirit.
Fit into real life.
No fifteen-step routine. We make easy formats for busy mornings, long workdays, stormy nights, and every ordinary moment between.
Keep the tail wag.
Wellness is not only about fixing a problem. It is about making more room for play, ease, connection, and very good naps.
Designed together
Good for dogs. Easy for people.
We work with formulators, veterinary advisors, quality partners, and — most importantly — real dogs and their humans. Every detail starts with their everyday experience.
See the collection“They give us their whole heart. The least we can do is make wellbeing feel a little more human.”— The ZenPup team, New York